March 30The art of retaining a client
Anyone who does a business should look for clients, and finding clients and making them buy something from you always costs a bit of money. This cost is usually called as Client Acquisition cost. To reduce this cost, you should do all that you can to retain that client. Give the client your best service so that he would never think of going anywhere else. Develop a personal relationship with them, be a friend to them, talk to them, understand their problems, and design your product to help them overcome the problems.
Giving clients personalized gift during occassions or as a token of Thanks for being your client adds a personal touch, and the clients would love to maintain that relationship with you always.